Giving flowers as gifts is a deeply ingrained ritual in Melbourne, a vibrant city where environment and culture mix. For everything from business meetings and birthday celebrations to heartfelt regrets and passionate gestures, flowers are a universal symbol of love and passion. However, with the hectic pace of modern life, buying flowers in person is sometimes not given enough time. The era of online florists is here, bringing with it a revolution in flower delivery that will make sending flowers never been easier or more convenient. The usage of flowers to express our emotions has been revolutionised by one Melbourne online florist in particular, setting them apart from the competition.